LA Closet Design is unlike most design firms—it lives in the rarefied world of ultra-luxury closets, serving a global, high-net-worth clientele entirely through reputation and word of mouth. For nearly two decades, the business had never formalized a brand strategy, visual identity, or marketing system. That worked at the highest levels of referral, but it left no foundation for growth, partnerships, or new revenue streams.

I partnered with LA Closet Design to change that. Together, we defined their audience, clarified positioning, and built a comprehensive visual identity system that could flex across projects of all scales.

I also developed a premium content strategy—hero films, social storytelling, and digital assets—that showcases the artistry of their work while strengthening long-term brand equity. The result is a refined, scalable brand presence that honors the reputation they’ve earned while creating new pathways for expansion.