Over the course of my career, I’ve developed and launched more than a hundred entertainment brands, helping bring shows from script to global franchise. From Game of Thrones and Boardwalk Empire at HBO to Dead to Me and Grace and Frankie at Netflix, I’ve shaped the creative that introduced some of the world’s most beloved series to audiences worldwide. I believe building a great brand—whether in entertainment or any other industry—begins with a clear identity and strategy, and comes to life through bold, resonant creative that strengthens both.